Article by: Katherina Davis, Ph.D.
Publication: CEO World
Before rooftop landscaping became a buzzword in New York City real estate, Tzvi Rauch saw opportunity in the overlooked. After being fired from a steady job, he didn’t chase another role—he chased a vision. With no formal credentials and zero capital, he built something from nothing. Today, Rauch leads Tier II Landscape Design, a design-build powerhouse that has reshaped the city’s skyline and surpassed $10 million in revenue—without taking a single dollar of outside investment.